Unit 4
The Tipping Point

A tipping point is that moment that changes everything, when a character is forced to decide, take a stand, or do something he or she usually would not.
A moment that changes his or her entire life.
Does your story have a tipping point when all the pent up tension in a character and plot get released in one, surprising decision.

Summary of the unit using the vocabulary.


The book the tipping point of Malcom Gladwell Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life and explore how things happen for example according to Gladwell the trasmitions of the ideas occur in the same way as the passing germs from one person to another, every day people spread messages and a simple word of mouth can trigger an epidemic of a social topic o fashion trend. companies try to generate interest and enthusiasm and create customers consumed by an to get always their attention to sells products.

Resultado de imagen para the tipping point in the story





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